Healthcare is a very regulated, data-driven and ambiguous market. A lot of investors have made serious moves into the digital health space and billions have invested in startups and innovators. Digital technologies are making healthcare more affordable, accessible, and personalized.

Everyday smartphones and smartwatches, along with wearables and implanted sensors are transformed into powerful diagnostic tools. Advancements in technology and AI have laid the foundation for innovative, effective, and inexpensive guided digital self-help treatments to support and improve people’s overall health at scale. Changes in the reimbursement of RPM and telehealth services have opened completely new revenue opportunities for healthcare stakeholders.

The market has also attracted different stakeholders, including big tech companies, who are continuing to make moves into digital health and expanding their target audiences. Interestingly, although big tech companies are very successful and can leverage their business experience and technology to develop cutting-edge solutions and services, their success in the digital health space is so far limited. Just recently Amazon announced that by the end of 2022 it will shut down its telehealth offering, Amazon Care. Not knowing well the healthcare space, not being familiar with the market dynamics, a doctor-patient relationship and facing strict regulations could be part of the challenges faced by big tech companies, while reshaping the wellness space with grace.

Discover the challenges faced while tapping into the enormous amount of information and how to develop successful digital health strategies by reading the full article written by Stela Nikolova, Marketing Manager at Research2Guidance, and published at www.healthwaregroup.com